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Meanwhile, a growing number of people are hopping onto the bandwagon, and trying their luck at selling items on mainstream shopping portals. Marketplace B-Stock works with businesses in 130 nations, it said. Amazon India also sells refurbished items. In India, Walmart-controlled Flipkart launched 2Gud, a secondary marketplace that sells refurbished and used items, in August this year to tackle the problem. Amazon sees more product returns in India than it sees in any other market where it operates, Dharmesh Mehta, vice president of consumer and brand protection at Amazon, told Indian daily Economic Times. The challenge of returns is not unique to the United States. At one point, several used Apple computers were listed on at about 86 percent below their original price. Optoro also operates, a secondary marketplace, through which the company sells returned items directly to consumers and, a similar channel for business-to-business transactions.
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"Our technology uses machine learning and data algorithms to determine the highest value channel for each returned item, including return to stock, return to vendor, list on a secondary marketplace, refurbish, or donate," Carly Llewellyn, senior director of marketing at Optoro, told CNBC. Headquartered in Washington D.C., Optoro is another firm that offers a range of services to retailers to help them recoup the losses on returns. The company told CNBC that it is on track to sell 70 million returns or excess items this year - up 20 percent compared to last year. The nine-year-old company, which was founded by eBay alum Howard Rosenberg, works with nine of the top 10 U.S. B-Stock, for instance, is a business-to-business marketplace for return and excess merchandise. To offset those costs, retailers work with resellers to handle return and excess items.